Finally people are starting to agree with me – the Lost promos are doing more harm than good. TV Squad writes:
Whoever creates the promos for Lost needs to start coordinating things with the show’s writers, or at least start watching the show. The last few Lost previews have made so many empty promises that I am considering hitting the Mute button on my remote when the ads come on. It should not be possible to over-dramatize the events on a show about plane crash survivors on a bizarre island, but ABC has achieved that feat.
broadcastingcable.com are of the same opinion:
Itâ€™s no secret that fans of ABCâ€™s Lost have grown increasingly impatient with the showâ€™s creators for ladling mystery upon mystery while tossing them mere scraps of revelation. Now Losties are blaming ABCâ€™s promotions department for stoking those frustrations.
The writers of the above article managed to get a response from from ABC:
In an e-mail statement, ABC Entertainmentâ€™s marketing chiefs Mike Benson and Marla Provencio maintained that the “show delivered the answers to the three questions that were posed in the promo, which we believe are questions on our viewers minds.
“We have the utmost respect for Lost viewers,” they added. “Our intention is never to alienate, only to entice.”
My personal opinion is, and has always been, that the promos should be produced by Damon Lindelof and Carlton Cuse since they are the ones who know the story and know how to not over-hype or spoil episodes.
Telling all your friends to come check out your new video game is guaranteed to gather a bunch of them in your living room, but when it turns out that you didn’t get a new game but just told them so to be popular, you will not only look like a fool but you might also lose your friends.
The same thing could happen to Lost if ABC’s promo department doesn’t stop over-hyping the show.